FirstClick Digital offers training to individuals or corporate organisations who wish to understand the fundamentals or the advanced segments of paid search. This may involve all areas of KEYWORD research by using tools that are either paid for or free.
Some of the search networks like Google offer keyword based search tool that enables quick research for a simple PPC campaign. Because PPC is not just about the bids or getting to the top of the first page of the search networks, it is imperative to fully understand the intricacies of avoiding money losing campaigns.
For example: A campaign with a very competitive keyword like weight-loss might get to the top of Google, but the Click Through Rate (CTR) on that keyword might not yield results or conversions. Instead, the ad will yield negative returns.
This is where our expertise comes into the picture. We offer advice and training help to identify and create ads that could yield a healthy return on your investment.
Our training is structured into three simple but effective modules:
1) Introduction to online advertising - with emphasis on "Paid Search".
2) Keyword Research and creating effective ads.
3) Results, Analytics and Optimization.
The cost for our two day training course is Six Hundred Pounds (£600). You should be able to manage an effective in house AdWords account with this no nonsense - straight to the point training.